Real Help
Back pain and osteoarthritis sufferers were fiercely searching online for relief,
but existing videos were dull and uninspiring.
but existing videos were dull and uninspiring.
Our Real Help content cut through the jargon to deliver credible pain relief that was also entertaining to watch. Through interactive videos we invited the audience to navigate the content based on their own pain condition, learning more as they explored.
Each video stars a real pain sufferer who demonstrates the exercises. Their wit kept it light, and they played on their understanding of what living with the pain is genuinely like.
Creative Directors: Kate Lloyd & Anna Jobbins
Agency: Havas
Agency: Havas
