Love Your Hair
“Curly hair isn’t professional.” “It’s trashy to bleach your hair.” “Women should be ashamed of their grey.” Even today, society still tries to tell women how they should and should not wear their hair.
Our campaign for Dove US and Brazil, set out to rewrite these hair rules. We partnered with women who passionately defied these rules to co-created the message: your hair, your way. We had a truly diverse cast of real women with real experiences. It was amazing to push the Dove ethos into a new category and let these women tell their story with the world.
Creatives: Kate Lloyd & Anna Jobbins
Director: MJ Delaney
Agency: Havas Helia
Director: MJ Delaney
Agency: Havas Helia
As part of the campaign, we created short supporting interviews with our wonderful female cast.