You 2.0
For the You 2.0 Loading fragrance launch, identity and self were key to the creative and product.
We created a campaign to inspire continuous exploration, encouraging our audience to keep playing and creating new versions of themselves, like a gaming avatar.
We partnered with the iconic artist Signalnoise to develop our world. Our androgynous, genderless character allows every viewer to identify and become the hero of every play.
Creatives: Kate Lloyd & Anna Jobbins
Artist: Signalnoise
Agency: Ourselves
Artist: Signalnoise
Agency: Ourselves
