The Sweet Spot
Truvia wanted to get sweetener considers who are looking to make simple improvements to their diet to make Truvia their sweetener of choice.
Our idea — You’ve found the sweet spot.
With Truvia, it’s possible to enjoy all the sweetness of sugar, but from a plant-based product with zero calories. Promoting a positive switch to enable more opportunities to say ‘yes’ to more of life’s sweet moments, whilst still maintaining a balanced lifestyle.
As Truvia lets you have the sweetness without the calories, we used moments in life that can feel like finding the sweet spot. It’s like sun without the burn, it’s like jet without the lag, it’s like a holiday without the blues.
Creatives: Kate Lloyd & Tushar Menon
Creative Director: Aaron Howard
Photographer: Frankie Turner
Agency: Ourselves
Creative Director: Aaron Howard
Photographer: Frankie Turner
Agency: Ourselves
