Ladies Let's Lube
81% of sexually-active women aged 18-34 in the UK suffer from discomfort during sex due to dryness. But no one talks about it. Instead young women just put up with uncomfortable sex.
Our bold #LadiesLetsLube campaign destigmastised lube and normalised discomfort for women by creating awareness that dryness is totally natural.
It consisted of TV, VOD, YouTube, Facebook, Instagram, Hub page & PR. We partnered with Harry Bradbeer - director of Fleabag, to bring our conversational and confident tone to life.
It consisted of TV, VOD, YouTube, Facebook, Instagram, Hub page & PR. We partnered with Harry Bradbeer - director of Fleabag, to bring our conversational and confident tone to life.
The campaign broke open a category that was shrouded by silence. And by doing so, helped more women unlock satisfying sex with lube.
Creatives: Kate Lloyd & Anna Jobbins
Director: Harry Bradbeer
Agency: Havas London
Director: Harry Bradbeer
Agency: Havas London
