Pain's New Nemesis
The launch of Naprosyn marks the first time that pain drug, naproxen,
is available over the counter and without a prescription.
Our campaign positioned Naprosyn as the greatest enemy of pain.
Powerful. Long-lasting. And all-round menace to your muscle and joint pain.
The campaign included an all-new brand identity and a national OOH roll out.
Creatives: Kate Lloyd & Tushar Menon
Creative Director: Aaron Howard
Agency: Ourselves
As a part of the campaign playbook, we created a library of AI-generated imagery with prompts and guidelines for the brand to create their own. Images were generated to highlight key pain points for consumers and celebrate the relief moments.
